Head of Public Relations & Communications - Net-a-Porter, New York
NET-A-PORTER are now seeking a talented Head of PR to lead the US communications, strategy maximizing earned media coverage and managing brand reputation.
This position requires a highly strategic PR executive who is expert in modern communications and delivering high impact results. You will serve as an internal ambassador, collaborating closely with internal teams to develop newsworthy ideas and events that strengthen brand equity. You will have experience working with senior leaders devising and managing their profile strategy working also working in close alignment with group corporate communications.
Title: Head of PR and Communications, NET-A-PORTER & MR PORTER
Reports to: US Marketing Director
Location: New York
Besides a competitive salary, we can offer you:
Performance bonus schemes dependant on the type of role you are in
A pension that both you and the company contribute too
A portal with an array of discounts on things like theme park and cinema tickets
Our famous staff discount along with exclusive staff sales
Private healthcare for you and your family
Flexible working
A chance to be part of a fun and caring team that support each other
Media Relations
Drive awareness and enhance brand familiarity through earned media coverage, positioning NET-A-PORTER and MR PORTER as the leading online destination for luxury fashion.
Build relationships with senior media contacts to secure impactful media coverage and foster positive word-of-mouth for the brand.
Collaborate with global teams to establish U.S. earned media targets, ensuring alignment with the global overarching strategies. Track progress on a monthly, quarterly and yearly basis.
Thought Leadership
Elevate the profiles of our spokespeople through impactful media opportunities and thought leadership events.
Fully prepare spokespeople for any US media or event activities (Q&A, talking points, business facts and figures, etc.). Attend all interviews or events with spokespeople.
Event Execution
Collaborate closely with US Marketing Director to shape and deliver events and partnerships that support the regional customer and commercial goals.
Work closely with HQ teams (Global PR, Brand Campaigns, Brand Relations and Buying) and strategic brand partners to identify marketing, PR, and event strategies that drive cut through for the NET-A-PORTER and MR PORTER brands, as well as our brand partners.
Work closely with US Client Relations teams to ensure all events opportunities are maximized for both PR and Client impact.
Leverage your network of influencer contacts for opportunities via our onsite content and offline events.
Continually research and identify opportunities for the brand in the to ensure cut through within the industry.
Team Management
Budget planning and management in collaboration with Global PR team
Provide day to day clear direction and guidance to the US PR team to ensure all strategies and plans are aligned to Global PR strategies and are focused on securing results
Key Attributes
Previous experience operating in Senior PR position within the luxury fashion industry
Demonstrate a solid understanding of the luxury fashion industry in the digital space
Significant experience managing and developing a team
Exceptional writing skills
Proven commercial experience with working in a fast-paced environment
Strong senior media and influencer contacts
Proven track record of creating a positive impact on business through implementation of a PR strategy
Excellent communication and presentation skills and professional manner
Pro-active and able to demonstrate results against initiative/ideas
Creative and strategic thinker
Able to identify communication opportunities across multiple media platform
YOOX NET-A-PORTER GROUP is the world’s leading online luxury fashion retailer. The Group is a Global company with Anglo-Italian roots, the result of a game-changing merger, which in October 2015, brought together YOOX GROUP and THE NET -A-PORTER GROUP; the two companies had revolutionized the luxury fashion industry since their birth in 2000. Since June 2018, the Group is subject to the management and coordination of Compagnie Financière Richemont S.A.
YOOX NET-A-PORTER GROUP is a unique business with an unrivalled offering including multi-brand luxury online stores NET-A-PORTER and MR PORTER, and multi-brand fashion online stores YOOX and THE OUTNET, as well as numerous ONLINE FLAGSHIP STORES, all “Powered by YNAP”.
Uniquely positioned in the high growth online luxury sector, YOOX NET-A-PORTER GROUP has an unrivalled client base of more than 3 million high-spending customers generating around 1 billion visits worldwide. The Group has offices and operations in the United States, Europe, Middle East, Japan, China and Hong Kong and delivers to more than 180 countries around the world.
Key Requirements
10+ years of experience in digital strategy, eCommerce, or data management, preferably within the luxury, fashion, or high-end consumer brand sector.
Proven success in managing international eCommerce operations, driving global digital initiatives, and scaling digital businesses.
Expertise in eCommerce platforms (e.g., Shopify, NetSuite), as well as digital marketing, analytics, and customer experience management tools.
Experience developing and executing strategic and financial plans, with a focus on increasing profitability and driving long-term business growth.
Strong background in managing digital marketing performance, including driving traffic, improving conversion rates, and enhancing customer retention across digital channels.
Ability to lead cross-functional teams, foster collaboration, and create synergies between marketing, IT, product, and other departments.
Expertise in the fundamentals of retail, merchandising, sales, and operations as they relate to digital commerce.
Additional Information
Founded in 2014 by Jerome Jacques Marie Mage, Jacques Marie Mage is a Los Angeles-based producer of limited-edition designer goods specializing in the micro-production of luxury eyewear for a clientele of discerning tastes.
With each new collection, JMM embraces a unique palette of precious materials, rich colors, and striking geometric forms, which cleverly reference and beautifully reconfigure the striking individuals, artistic movements, and world events of previous centuries. All JMM eyewear is ethically sourced and produced with the utmost respect for industry partners' environment and wellbeing.
Jacques Marie Mage is a company that respects the uniqueness of each employee and offers everyone the means to find their place and thrive. We promote initiatives aimed at supporting professional equality for everyone. We strive to go above and beyond purely symbolic measures by building a culture focused on meaningful strategies aimed at creating an inclusive workforce.
