SVP, Marketing - Parsley Health, Remote
We are seeking a seasoned SVP of Marketing to lead our direct-to-consumer (DTC) and B2B2C marketing initiatives and drive Parsley to its next stage of successful growth.
This pivotal role requires a dynamic full-stack marketer with deep expertise in DTC and B2B2C healthcare marketing. The ideal candidate will have a proven track record in driving successful growth and achieving CAC, LTV, & total acquisition goals through various channels, exceptional leadership skills, and a deep passion for root cause resolution medicine. This is a remote-first position (with preference for individuals based out NYC) reporting directly into our Co-CEO.
What you’ll do
Strategic Leadership: Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
Channel Expertise: Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, partner marketing, employee & member activation, brand partnerships, paid search & social, direct mail, events & activations, PR & comms, etc. to deliver on KPIs.
Team Management: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.
Hands-On Execution: Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns.
Data-Driven Decision Making: Utilize analytics and data insights to continually refine marketing strategies and improve ROI.
Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth.
Brand Stewardship & PR: Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints–and especially through PR and communications.
What you’ll need
Experience: 15+ years of marketing experience, with a significant portion in DTC healthcare. Some B2B experience is preferred.
Channel Mastery: Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, events & activations, PR & comms, and direct mail.
Leadership: Exceptional leadership, team management, and communication skills.
Growth-Oriented: Strong understanding of growth marketing principles and data analytics.
Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare
Benefits and Compensation:
Equity Stake
401(k) + Employer Matching program
Remote-first with the option to work from one of our centers in NYC or LA
Complimentary Parsley Health Complete Care membership
Subsidized Medical, Dental, and Vision insurance plan options
Generous 4+ weeks of paid time off
Annual professional development stipend
Annual wellness stipend
Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees. The starting salary for this role is between $250,000 - $275,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
About us
Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.
