Our professions are key to our livelihood, but our passions make us feel most alive. So we created a conscious luxury publication that inspires elevated living.

And happiness is thought to depend on leisure, for we labor that we may have leisure.

— ARISTOTLE, ANCIENT PHILOSOPHER

Our name, Viveura™ (vē‧vər‧ə), means the pursuit of pleasure and is a testament to our ethos. We aim to design a lifestyle where we have the leisure to pursue luxury, beauty, simplicity, and creativity. We also create and curate ideas and resources that inspire readers to elevate their lives.

Lady of Leisure

As the creator of Viveura, I’m on a mission to redefine what success looks like for myself and other ambitious individuals. The self-made model has left many overburdened, burned out, and bewildered with their discontent, even though they’ve achieved so much. That’s because we are great at striving but not so much at thriving.

I spent a decade figuring out how to balance my professional pursuits with my passions and pleasures. Leveraging diverse disciplines, such as philosophy and psychology, I eventually learned how to romanticize my life. Now, I’m using my journey to inspire others to do the same.

Conscious luxury is central to Viveura’s ethos. We define luxury as having freedom to pursue beauty, simplicity, and creativity, at your leisure. We balance personal growth resources with elevated professional tools that inspire you to indulge your aesthetic sensibilities.

We invite you to explore our digest of positive musings on how to master the art of living well. It offers uplifting stories and a compilation of books, goods, recreations, and enlivening ideas. To get a taste of what's in store, start by reading my story and philosophy of leisure.

Founder and Editor-in-Chief

Brand marketer, creative entrepreneur & avid writer

Hello, I’m Aja. I’m deeply interested in studying the human condition and exploring how beauty, simplicity, and creativity can elevate our lives. I’ve turned this passion into a fulfilling career as a marketer, entrepreneur, and writer, and nurture this creative work by drawing from diverse disciplines, such as philosophy, psychology, and strategy.

In addition to being the Editor-in-Chief at Viveura, I’m the owner of Everesse, a boutique brand atelier that advises, designs, and invests in elevated lifestyle and luxury brands. I’m also the Global Head of Brand at a lifestyle tech company.

As an accomplished brand architect I’ve spent 20 years developing, launching, managing, and growing emerging and iconic premium and prestige brands in the luxury, lifestyle, fashion, beauty, wellness, and tech categories.

Our Ethos

  • Our luxury lifestyle digest covers a range of themes that help you master the art of living and working well.

    It is intended for cultured individuals who want to elevate their mind, body, and spirit via inspiring ideas from diverse disciplines.

    It includes uplifting stories as well as curated books, goods, recreations, and enlivening ideas to help you focus on your purpose, passions, profession, and pursuit of pleasure.

  • As our name infers, Viveura’s mission is to help you experience the richness of a luxurious life. At our core, we want to help you live and work with ease.

    We focus our content on a selection of core themes, including Style, Growth, Lifestyle, Love, Metier, Society, Spirit, Travel, Interiors, Beauty and Wellness. Within each theme, we present a wealth of resources we create or curate.

  • A small editorial team supports Viveura. Stories are written based on our personal interests, experiences, or observations and backed by extensive research for credibility. Resources are linked so you can continue learning about the topic at your leisure.

    We consider our stories to be evergreen — continual works in progress meant to be refreshed over time as new thinking about the topic warrants. Bookmark your favorite articles as they are updated often.

    Images used are our own or sourced from public domain and royalty-free repositories. If we inadvertently use a copyrighted image that belongs to you, contact us, and we'll remove it promptly.

    We are an affiliate for select offerings we are fond of and may receive a small commission for our suggestions, though never at an extra cost to you.

    We ethically leverage AI in order to edit our articles and generate custom images.