Tove is a Niche Luxury Brand Too Beautiful to Gatekeep
Tove is contemporary fashion brand that epitomizes refined luxury through its minimalist yet striking designs, with a focus on creating timeless pieces that transcend seasons and trends.
When I discovered Tove, I was immediately captivated by the range of classic, comfortable, yet incredibly chic pieces. I'm particularly drawn to the subtle embellishments and meticulous attention to detail. There's a soft femininity that permeates the entire collection, setting the brand apart from other minimalist labels I adore, such as The Row, Totême, and Filippa K.
I now understand why some people become brand enthusiasts and collectors. Over the past couple of months, I have been on a mission to acquire some of their most noteworthy pieces. This is the first time I've encountered a brand whose aesthetic so completely aligns with my personal style, which is soft, subtle, and sophisticated.
What sets Tove apart in the crowded luxury market is its unique approach to design and sustainability. The brand’s ability to blend minimalism with luxurious details creates pieces that are both eye-catching and versatile. Additionally, Tove’s dedication to ethical practices resonates with a growing demographic of conscious consumers who seek out brands that align with their values.
Vision
Camille Perry and Holly Wright founded Tove in 2019, and bring a wealth of experience having previously honed their skills as buyers at top fashion houses. Their vision for Tove was to create a brand that marries simplicity with sophistication, offering pieces that are meticulously crafted and imbued with a sense of effortless elegance. They are driven by the idea of producing high-quality garments that are both functional and beautiful, with a strong emphasis on sustainability.
Philosophy
Tove’s design philosophy revolves around the concept of modern femininity. Each collection features clean lines, delicate details, and a muted color palette, exuding an air of understated elegance. The brand’s pieces are versatile, designed to be worn in various settings—from casual outings to formal events. This adaptability makes Tove a favorite among fashion-forward individuals who appreciate both style and practicality.
Craftsmanship
One of the standout aspects of Tove is its commitment to craftsmanship. Each piece is carefully constructed using the finest materials, ensuring longevity and comfort. The brand prioritizes natural fibers and sustainable fabrics, such as organic cotton, silk, and wool, which not only look and feel luxurious but also align with the founders' dedication to ethical fashion practices.
Sustainability
Sustainability is at the core of Tove’s ethos. The brand is committed to minimizing its environmental impact through various initiatives, including responsible sourcing of materials, reducing waste, and promoting slow fashion. Tove’s collections are designed to be timeless, encouraging consumers to invest in pieces that will remain stylish and relevant for years to come, rather than succumbing to fast fashion's fleeting trends.
Highlights
Tove stands out in a world where even fashion is often disposable. This niche luxury brand is too exquisite to be kept a secret. As more people discover Tove, it’s clear that the brand’s influence will make it a mainstay in the wardrobes of the style-conscious and ethically-minded alike. Below is an edit of favorite pieces.
Amar Dress
The Amar Dress is made from luxurious Italian crepe viscose jersey and showcases our signature gathered detailing along the body. It gracefully contours to form a slimline silhouette, highlighted by an asymmetric cut-out back.
Ari Skirt
The Ari Skirt is made from delicately textured jacquard, featuring refined clean lines that embody a modern take on a tailored piece. Its slim pencil silhouette is finished with a back slit and falls just above the ankle.
Gabrielle Trouser
The Gabrielle Trouser features an elegant wide-leg design, with a contemporary deep pleat that runs the length of the leg, creating a relaxed and modern silhouette. It is crafted from sustainable Italian viscose crepe.
Anja Cardigan
The Anja Cardigan is made from a lustrous Italian viscose yarn with delicate detailing. It is elegantly finished with hand-forged, softly brushed brass buttons at the center front, making it a sophisticated work or evening piece that elevates your look.
Mona Top
The Mona Top showcases a distinctive hand-twisted halter neckline. It features a fitted bodice complemented by soft pleating at the waist and a "bubble" peplum hem. Pair it with any Tove trouser for the perfect contemporary, tailored ensemble.
Lauryn Dress
The Lauryn dress is a stunning, feminine strapless sundress made from crisp stretch cotton. Showcasing Tove’s signature gathered detailing, this dress is ideal for summer occasions or warm days at the beach.
