Aesop: The Best Premium Personal Care and Self-Care Essentials
Aesop is an iconic personal care brand that has become renowned for its luxurious botanical beauty and minimalist home essentials.
Aesop is a well-regarded luxury beauty, personal care and home brand that has been able to consistently capture and retain consumer attention through its unique blend of botanical ingredients, product innovation, and minimalist aesthetic. From elegant packaging to immersive in-store experiences, Aesop has secured a distinct position in the hearts of luxury lifestyle enthusiasts, and I’m one of their biggest fans.
Aesop's dedication to quality and natural ingredients is evident across its diverse product range, spanning skincare, haircare, and body care. The formulations frequently incorporate plant extracts, essential oils, and antioxidants, promising a harmonious blend that caters to individuals seeking a holistic self-care routine.
Like its comparable peer Necessaire, the brand has also taken commendable strides in sustainability by emphasizing eco-friendly practices, including recyclable packaging and responsibly sourced ingredients. However, as sustainability gains prominence among consumers, Aesop may need to continually adapt its practices to meet evolving expectations in this area.
Where Aesop stands out is its presentation. In addition to a gorgeous online presence, it has developed unique retail spaces that provide an immersive interior design experience that aligns with its ethos. This not only elevates the shopping experience but also serves to strengthen the brand's identity and connection with its customers.
Aesop has successfully positioned itself as a symbol of sophistication and elegance within the beauty industry. This premium positioning does come with a higher price point. If you don’t mind investing in quality and craftsmanship, explore my favorites amongst their personal care collection below. As always, we only recommend high-quality essentials we love and think you will too, and may receive a small commission if you indulge in a suggested product.
Note that due to the popularity of certain items, some of these essentials may be temporarily sold out on Aesop’s website. For that reason, I’ve provided alternative boutiques where you may be able to find the product. You can also find most of these products at Netaporter or Mr. Porter. All images are courtesy of the brand.